The successful digital business transformation will increasingly rely on organizations’ ability to deliver great user experiences. For too long, the concept of “user experience” has been conflated with “user interface”—which represents only a fraction of the complete user experience. The user experience as a whole includes a well-designed, easy-to-use user interface backed by agile, simple, and efficient processing of all the underlying business processes. In any business application, each user action kicks off a business process.
