Carolina Brando, Marketing Acquisition Manager at Bonitasoft, enjoys the diversity of activities in her job and the opportunity to propose creative strategies to attract prospects interested in their solutions. Skills for her role include digital marketing expertise, analytical abilities to evaluate performance and customer impact, and creativity for innovative approaches.
She highlights the difficulty of attracting prospects in a highly competitive and saturated environment and emphasizes the importance of measuring the impact of marketing actions throughout the customer journey.
Carolina describes Bonitasoft's culture as open, collaborative, and supportive, appreciating the transparency and the opportunity to test new approaches. For her, the benefits of remote work include flexibility in schedule and location, better work-life balance, and increased productivity due to fewer disruptions.
She advises new Bonitasofters to be prepared to step out of their comfort zone and to continuously experiment and propose new ideas, as the company fosters a culture of excellence and encourages initiative.